Omnyk

Omnyk - Revolutionizing Healthcare Through Design

Client

Omnyk

Industry

Healthcare

Duration

4 weeks

Services

Branding 

The Problem
Omnyk faced a significant challenge in addressing the alarming global issue of cardiovascular diseases (CVDs), which account for approximately 31% of total deaths worldwide. In India alone, the situation was dire, with 2.7 million deaths in 2016, a number projected to rise substantially by 2030. The critical need to counter this menace, especially for the younger generation, prompted Omnyk to focus on reducing the high 30-day readmission rate of around 20%. Effective management during this phase was crucial, as it was estimated that timely care could save the lives of approximately 8% of patients facing this critical period.
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The Solution
  • Draftnet Media played a pivotal role in translating Omnyk's mission into a powerful visual identity. We designed a comprehensive branding package, including a logo that symbolizes Omnyk's commitment to early detection and timely care. Tutorial animations were crafted to communicate the essence of Omnyk's holistic healthcare solution, ensuring a clear understanding of its impact on patients' lives.
  • The challenge of addressing the complex issue of cardiovascular diseases was met with a strategic approach to visual communication. The branding assets were created to instill trust and confidence, reflecting Omnyk's dedication to revolutionizing healthcare through technology.
The Results
  • The transformation was profound. The newly designed branding assets provided Omnyk with a visual language that resonated with both medical professionals and patients. The tutorial animations became a powerful tool in explaining Omnyk's revolutionary approach, leading to increased awareness and understanding of their solution.
  • Omnyk's online presence saw a significant boost, attracting attention from healthcare professionals, institutions, and potential partners. The cohesive visual identity not only contributed to brand recognition but also positioned Omnyk as a leader in addressing the critical challenges posed by cardiovascular diseases.
  • In conclusion, Draftnet Media's collaboration with Omnyk not only addressed their branding challenge but also played a vital role in creating a visual narrative that communicates the urgency and effectiveness of their healthcare solution. The revamped branding assets stand as a testament to the power of design in conveying complex ideas and inspiring positive change in the healthcare sector.
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