Omnyk faced a significant challenge in addressing the alarming global issue of cardiovascular diseases (CVDs), which account for approximately 31% of total deaths worldwide. In India alone, the situation was dire, with 2.7 million deaths in 2016, a number projected to rise substantially by 2030. The critical need to counter this menace, especially for the younger generation, prompted Omnyk to focus on reducing the high 30-day readmission rate of around 20%. Effective management during this phase was crucial, as it was estimated that timely care could save the lives of approximately 8% of patients facing this critical period.
No items found.
The Solution
Draftnet Media played a pivotal role in translating Omnyk's mission into a powerful visual identity. We designed a comprehensive branding package, including a logo that symbolizes Omnyk's commitment to early detection and timely care. Tutorial animations were crafted to communicate the essence of Omnyk's holistic healthcare solution, ensuring a clear understanding of its impact on patients' lives.
The challenge of addressing the complex issue of cardiovascular diseases was met with a strategic approach to visual communication. The branding assets were created to instill trust and confidence, reflecting Omnyk's dedication to revolutionizing healthcare through technology.
The Results
The transformation was profound. The newly designed branding assets provided Omnyk with a visual language that resonated with both medical professionals and patients. The tutorial animations became a powerful tool in explaining Omnyk's revolutionary approach, leading to increased awareness and understanding of their solution.
Omnyk's online presence saw a significant boost, attracting attention from healthcare professionals, institutions, and potential partners. The cohesive visual identity not only contributed to brand recognition but also positioned Omnyk as a leader in addressing the critical challenges posed by cardiovascular diseases.
In conclusion, Draftnet Media's collaboration with Omnyk not only addressed their branding challenge but also played a vital role in creating a visual narrative that communicates the urgency and effectiveness of their healthcare solution. The revamped branding assets stand as a testament to the power of design in conveying complex ideas and inspiring positive change in the healthcare sector.